Luis Oliver
Zaragoza
I want to understand why an idea works here and gets lost when it crosses a border.
Founder of RINATA ↗About
Zaragoza · ES · IT · EN
I come from advertising.
I studied Advertising and Public Relations and finished my degree with top honours for a thesis on artificial intelligence in advertising.
Then I joined the communications team at BSH, the group behind Bosch, Siemens and Balay, where I learned how a global brand communicates from the inside. I’ve lived outside Spain, in Poland, and I work every day in Spanish, Italian and English.
Today I run marketing for a premium cosmetic surgery clinic and lead RINATA. I move between strategy, brand, AI and internationalisation, and I’m always after the same thing: that what a company is worth shows from the outside.
Manifesto
Most good companies look like less than they are.
My job is to make that stop.
How I think
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What I’m building
rinata.es ↗RINATA.
I work with people who have just taken the helm of a family business: new identity and website, internal AI systems, positioning and internationalisation. So that, from the outside, it shows a new chapter has begun.
AI tools that show a company how it’s seen from the outside.
Entering new markets: how a brand adapts when it crosses a border.
I’m not interested in making noise around a brand. I’m interested in understanding what moves it forward.
I work on strategy, positioning, market entry and projects where a company needs to see itself differently before it acts differently.
Contact